Building
Your Coaching Business from
the Inside Out
You’ve completed training. Now it’s time to build the coaching practice you imagined.
A live, 12-week program for health and wellness coaches who want to build a values-aligned business, enroll clients with confidence, and create a practice that supports the life they want to live.
You know how to coach. Building the business can feel like a different job.
You completed your health and wellness coach training because you want to help people make meaningful changes in their lives. You may feel ready to coach, but still unsure how to turn your certification into a real, sustainable practice.
Maybe you are wondering how to choose a niche, talk about your services, set prices, find clients, or create the systems that make your business feel organized and professional. You may be trying to figure it out alone while navigating self-doubt, competing responsibilities, and the pressure to “put yourself out there.”
You do not need to have all the answers before you begin. You need a clear path, practical support, and space to build a business that feels like yours.
Build the coach and the practice
at the same time.
Coaching from the Inside Out is a cohesive program that combines the inner work of becoming the coach you want to be with the practical work of building a business that can support you.
One week, you will explore the personal values, vision, energy, beliefs, and self-trust that shape how you show up as a coach. Then next, you will turn that insight into practical business action.
This is not two separate programs competing for your attention. The two strands are intentionally sequenced: the reflective work clarifies what matters to you, and the following business session helps you put that clarity into action.
Instead of following a generic business formula, you will build a practice around your purpose, capacity, and vision for the life you want to live.
From uncertain to equipped.
You will have a clearer direction as a coach, foundational business decisions in place, practical client and marketing systems, and a plan for what comes next.
Before the Program
You may be trying to piece together your next steps, unsure what to offer, what to charge, how to find clients, or how to build a business without sacrificing what matters most to you.
After the Program
Instead of wondering what to do next, you will know what you offer, who it is for, what to charge, how to talk about it, and what to focus on over the next 90 days.
What you
will build...
This is not a program where you simply collect ideas, templates, or strategies to use later. Throughout the 12 weeks, you will create working drafts and make real decisions for your coaching business.
You will leave with:
A business foundation and financial-priority checklist
A niche statement, core offers, pricing, and sales ladder
A simple marketing and visibility plan
A consult, follow-up, and onboarding flow
A 90-day implementation plan
A true foundation of a business based on your personal values and purpose as a coach
How the program works.
Coaching from the Inside Out is live, interactive, and built for application.
You will meet weekly on Zoom for two hours. Sessions alternate between reflective growth work facilitated by Cecilia Lanier and practical business-building instruction facilitated by Hart Thorson.
Each session includes guided reflection, discussion, practical activities, and fieldwork to help you apply what you are learning to your own life and coaching practice.
This is not a self-paced course that leaves you with a library of videos and a long list of things to figure out on your own. You will learn in community, receive a clear structure, and take meaningful action throughout the program.
This program is for you if…
You recently completed health and wellness coach training and are unsure how to turn your certification into a business
You want practical business guidance without tactics that feel overly sales-driven, inauthentic, or exhausting
You are still gaining confidence in talking about your services, fees, and value
You want clarity about your niche, offers, marketing, and next steps
You are ready to build a business that honors your energy, relationships, values, and well-being
You want support, structure, and accountability rather than trying to piece everything together alone
You want to grow as a business owner without losing sight of the coach and person you want to become
Program Details
Start Date: October 8th
Classes meet every Thursday from:
October 8, 2026–January 14, 2027
Price: $1,995.00
NBHWC CE: 24
CEs pending approval
Schedule
12 live sessions delivered across 15 calendar weeks, with planned breaks during Thanksgiving week and the year-end holidays.
2 hours per week - Zoom
24 hours of live instruction
Pacific: 11:00 a.m.–1:00 p.m.
Central: 1:00 p.m.–3:00 p.m.
Eastern: 2:00 p.m.–4:00 p.m.
Meet your trainers
Course Facilitator, Coach, Trainer & Author
Cecilia Lanier
Cecilia Lanier is a coach educator and lead author of Motivational Interviewing in Life and Health Coaching (Guilford Press, 2024). For over three decades, she has worked in education and professional development, first as a classroom teacher, then as an instructional coach for teachers, and now as a trainer, mentor, and course developer for coaches at every stage of their career. She holds the NBC-HWC credential, is a member of the Motivational Interviewing Network of Trainers (MINT), and is a candidate for ICF-PCC credentialing, pending November 2026.
With hundreds of coaches mentored and trained, Cecilia's expertise will help you build the inner foundation that makes your coaching practice sustainable and genuinely yours.
Course Facilitator, Trainer, & Entrepreneur
Hart Thorson
Hart is the owner of the Evoking Change Institute, an educator, learning experience designer, and, as of October, 2026, a member of the Motivational Interviewing Network of Trainers (MINT). For nearly two decades, he's worked in adult education as the Director of Operations and Head of Admissions, and has managed award-winning sales teams, designed learning experiences, and helped grow organizations to unprecedented success.
With years of training salespeople, teaching negotiation and management skills, and owning two businesses, Hart's expertise will help you learn how to build and scale your coaching business for success.